How to be a Celebrity Entrepreneur

In today's world with so many trying to be an entrepreneur, it can be challenging to stand out. That's where the concept of celebrity entrepreneurship comes in, and in this video, we have Clint Arthur, a Pulitzer Prize-nominated author and celebrity entrepreneur, who shares his insights into how to use this strategy to your advantage.

But what exactly is celebrity entrepreneurship? According to Arthur, it's a marketing strategy for anyone who sells their expertise or services, such as authors, speakers, coaches, consultants, and advisors. The goal is to become "super special" in the eyes of your clients and prospects, using marketing techniques similar to those used by real celebrities. By doing so, you can protect yourself against the threat of artificial intelligence and robots taking over your job.

Arthur uses the example of Tony Robbins, a well-known motivational speaker and entrepreneur. While some people may not be familiar with Robbins, he is undoubtedly famous to those who know him. The same goes for other celebrity entrepreneurs, such as Grant Cardone, whom Arthur has also learned from and spent money with.

So how can you become a celebrity entrepreneur? Arthur outlines five techniques in his book, "Wisdom of the Men," and his other book on the topic of celebrity entrepreneurship. The first technique is to use celebrity photos and stories. By sharing photos and stories of yourself with famous people or in exciting situations, you can position yourself as a noteworthy individual in the eyes of your audience.

For example, Arthur shares a story of meeting President George H.W. Bush and asking him for the most important thing he ever learned. Bush's response was to "keep doing the things that you love in this life." Arthur also has photos of himself with five different US Presidents, including Donald Trump and Joe Biden.

The second technique is to create a celebrity brand by developing a strong personal brand that reflects your values, personality, and expertise. This includes having a polished website, social media presence, and other marketing materials that convey your professionalism and expertise.

The third technique is to get media exposure by being featured in newspapers, magazines, TV shows, and podcasts. This can help you build credibility and authority in your field and attract more clients and opportunities.

The fourth technique is to write a book or publish other content that showcases your expertise and helps establish you as a thought leader in your industry. This can also be a valuable marketing tool to attract new clients and establish yourself as an authority.

Finally, the fifth technique is to network with other successful people in your industry and attend events where you can connect with potential clients and partners.

By implementing these techniques, you can become a celebrity entrepreneur and position yourself as a leader in your field. While you may not become as famous as George Clooney or Oprah, you can still have a significant impact on your clients' lives and your industry by using these marketing strategies.

In conclusion, becoming a celebrity entrepreneur is a powerful way to differentiate yourself and protect your business from the threat of automation and artificial intelligence. By using marketing techniques similar to those used by real celebrities, you can position yourself as a noteworthy individual and attract more clients and opportunities. If you're an author, speaker, coach, consultant, or advisor, consider implementing these five techniques to become a celebrity entrepreneur and take your business to the next level.